Circle K Launches Circle K Pro DIGITAL+ in Canada, Powered by Fillip

Fillip Fleet
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June 10, 2025
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3
Minute Read
 
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Fillip is pleased to share that its fleet payment platform now powers Circle K Pro DIGITAL+, a new business fuel card program in Canada. This strategic collaboration marks a significant step forward in modernizing the fueling experience for more Canadian businesses. Official press release below.

Circle K Launches Circle K Pro Fleet Fuel Card in Canada with a Fully Digital Experience

Laval, QC, June 10, 2025 – Circle K is helping Canadian businesses optimize their fueling experience with the launch of Circle K Pro DIGITAL+, a fully digital fleet card program that combines simplicity, savings and security in one seamless platform.

"We developed Circle K Pro DIGITAL+ in direct response to what we are hearing from Canadian businesses — challenges with expense control, outdated systems and a lack of transparency in fleet management," said Stéphane Trudel, Senior Vice President, Operations, at Alimentation Couche-Tard, Circle K’s parent company. “This program is built to remove friction from everyday operations. With instant digital access, real-time tracking and meaningful cost savings at the pump, Circle K Pro gives businesses the tools they need to simplify fleet fueling.”

The program is powered by Fillip, a Canadian fintech company specializing in digital payment solutions for fleets. In collaboration with Visa*, a world leader in digital payments, and issued by DC Bank, the platform brings together world-class payment security and the speed of next-gen financial technology. With Fillip’s innovative payment platform, the Circle K Pro DIGITAL+ program gives businesses access to digital cards they can create and deliver instantly to their team members to add to their smartphone’s wallet. Built for today’s fast-paced businesses, every transaction is tracked in real-time, and administrators can set limits and controls for added security and peace of mind. The program also offers exclusive fuel discounts at Circle K and Couche-Tard locations nationwide, regardless of the fuel brand at the pump — helping Canadian businesses fill their tanks for less.

“Fillip is proud to power the platform behind Circle K Pro, helping businesses gain control over fuel expenses with a seamless, digital-first experience,” said Alice Reimer, CEO at Fillip. “With real-time visibility into fuel spend by vehicle and driver, businesses can unlock powerful insights, drive operational efficiency, and strengthen their bottom line.”

Circle K Pro Digital+ is now available to businesses of all sizes across Canada.

For more information, visit www.circlek.com/ca/business or www.couche-tard.com/entreprise.

About Alimentation Couche-Tard Inc.

Couche-Tard is a global leader in convenience and mobility, operating in 29 countries and territories, with close to 17,000 stores, of which approximately 13,000 offer road transportation fuel. With its well-known Couche-Tard and Circle K banners, it is one of the largest independent convenience store operators in the United States and it is a leader in the convenience store industry and road transportation fuel retail in Canada, Scandinavia, the Baltics, Belgium, as well as in Ireland. It also has an important presence in Luxembourg, Germany, the Netherlands, Poland, as well as in Hong Kong Special Administrative Region of the People's Republic of China. Approximately 149,000 people are employed throughout its network.

About Fillip

Fillip is transforming fleet payments with its digital-first platform, offering real-time controls, transparency, and security. Its secure, globally accepted digital payments ensure fleets have a seamless, reliable, and scalable financial solution. In collaboration with Visa, Fillip delivers trusted, seamless transactions that help businesses optimize fleet operations. These capabilities enable organizations to streamline expenses, gain better financial oversight, and stay competitive in an evolving market.

This card is issued by Digital Commerce Bank under license from *Visa Int./Digital Commerce Bank, Licensed User. Cette carte est émise par Digital Commerce Bank sous licence de *Visa Int./Digital Commerce Bank, Licensed User.

For media inquiries, please contact:

Amine Ndamama
Senior Manager, Global Communications
communication@couche-tard.com

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